Bay of Shoals chose the distinctive pelican label to honour Councillor Milton Turner who was born on Reeves Farm, which is where the winery was later established.

Milton fed the pelicans every day for 15 years on the beach below the vineyard, which was a major tourist attraction. The new boat launching ramp is his legacy, guarded by dozens of watchful pelicans.

Bernie Walsh was approached by owner John Willoughby to create a wine label encapsulating the pelican. Bernie’s 1995 art print series made him Australia’s top selling artist, with sales to 57 countries. He paints with an air brush, highlighting with soft pencils, and his trademark is to extend part of the subject over the boundary of the painting.

Recently, to run in parallel with the labels designed by Bernie, Bay of Shoals tasked marketing company Immediate with creating a new set of labels, using a pastel colour palette to showcase the pelican which is iconic to the history and provenance of the brand. The resulting labels capture the modern and elegant feel that we were looking for whilst still remaining true to Milton Turner and the original artwork.